Custom software · SaaS products · Web applications
Custom Software Development Company in India, Led by a Product CTO
We are a custom software development company with a team of 10 developers that builds SaaS products, web applications and internal systems for businesses across India. Every project is led by Anurag Kamboj, IIT BHU, who has taken SaaS products from an empty repository to paying customers as CTO of SEORCE and Jarbug and as an engineer at Textr AI. You get a clear scope, an architecture that will survive growth, and software your team will use.
- A team of 10 developers, trusted by 100+ clients for web and app development
- Projects from ₹1,99,999, fixed scope per phase
- Founder-led: built SEORCE and Jarbug from zero
- Modern stack: React / Next.js, Node.js, Python, PostgreSQL, AWS
- Full agency engagement or a dedicated developer, monthly
- Clients served
- 100+Web & app development
- Mobile apps
- 20+Built and deployed end to end
- Ecommerce stores
- 10+Shopify, WordPress & custom
- In-house experts
- 1810 developers · 8 SEO experts
Quick answer
Anurag Kamboj runs a custom software development company in India. He is an IIT BHU engineer who as CTO has taken SEORCE and Jarbug from an idea to products used by paying customers. Its 10 developers build SaaS products, web applications, dashboards, custom CRMs, customer and dealer portals, and AI features. Projects start with a discovery phase that produces a written scope, architecture plan and estimate, and custom software builds start at ₹1,99,999. Work runs in two-week sprints with a working demo after each, followed by production deployment with monitoring, backups and error tracking. Clients can hire the full team per project or a dedicated developer on a monthly basis. The source code, cloud accounts and data stay in the client's name, so the product is never locked to one vendor.
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Custom Software Development: explore the details
What we do
Custom software development services we offer
Software that replaces spreadsheets, manual follow-ups and tools that almost fit.
SaaS product development
Multi-tenant products with sign-up, subscriptions, billing, roles and an admin console, built to onboard your first hundred customers and your next thousand.
Web applications
Browser-based tools for customers or staff: booking systems, quoting tools, configurators, learning platforms and portals.
Dashboards & reporting
One place to see sales, inventory, leads or operations, pulling live data from the systems you already use.
Custom CRMs & internal tools
Lead tracking, follow-ups, dealer management and approvals built around how your team works, not how a generic CRM thinks it should.
Customer & dealer portals
Let customers, dealers or distributors place orders, download invoices and track status without calling your office.
AI features and automation
Chatbots trained on your data, document processing, AI agents and workflow automation inside new or existing software.
Learn moreWhy work with a team that has built SaaS before
Most custom software goes wrong in the same places: scope that keeps growing, an architecture that cannot handle the second year, and code that only one developer understands. Our founder has made and fixed those mistakes on his own products, and our team of 10 developers works to the same standards, so you do not have to pay for them.
At SEORCE, Anurag leads engineering on an AI SEO platform that tracks brand visibility across Google, ChatGPT, Gemini and Perplexity. At Jarbug we generate thousands of search pages for ecommerce catalogues automatically. Before that, he built products at Textr AI and worked on cloud infrastructure at Schrödinger. That is real production software with real users and real bills.
For you, it means honest advice on what to build first, what to buy instead of build, and how to keep running costs sensible as usage grows.
How it works
How a software project runs
Delivered in phases, so you see working software every two weeks.
- 01
Discovery
We map users, workflows and data. The output is a written scope, architecture plan and phase-one price.
- 02
Design
Clickable prototypes of the key screens, tested with the people who will use them.
- 03
Build in sprints
Two-week sprints with a working demo at the end of each. Priorities can change between sprints.
- 04
Launch
Production deployment with monitoring, backups and error tracking from day one.
- 05
Grow
Ongoing development, support and scaling as usage grows, on a monthly plan or per phase.
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Build custom or buy off-the-shelf?
Custom software is not always the answer. This is how we help clients decide.
| Off-the-shelf tool | Custom software | |
|---|---|---|
| Upfront cost | Low | Higher |
| Monthly cost at scale | Grows per user | Mostly hosting only |
| Fits your workflow | Partly. You adapt to it | Fully. It adapts to you |
| Competitive advantage | None, competitors use it too | Yes, it is yours |
| Best when | Your process is standard | Your process is your edge, or tools don’t connect |
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Technology stack we use
Chosen for the product and for the team that will maintain it later, not for novelty.
| Layer | What we usually use | Why |
|---|---|---|
| Front end | React, Next.js | Fast, widely known, easy to hire for later |
| Back end | Node.js, Python | Mature libraries for APIs, integrations and AI work |
| Database | PostgreSQL | Reliable for business data, reporting and multi-tenant SaaS |
| Mobile | React Native or Flutter | One codebase for Android and iOS on the same backend |
| Cloud and hosting | AWS, Vercel | Managed services, backups and monitoring without a large ops team |
| AI | OpenAI, Claude, Gemini, open-source models | Picked per task, designed so the model can be swapped |
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Ways to work with us
Pick the model that matches how clear your scope is and how much your own team will be involved.
| Model | How it works | Best for |
|---|---|---|
| Fixed scope per phase | Discovery first, then a fixed quote for each phase, delivered in two-week sprints | A new product or system with a defined first version |
| Dedicated developer | A full-time or part-time developer from our team, billed monthly, with Anurag reviewing architecture and code | Ongoing development, or adding capacity to your own team |
| Takeover and rescue | A paid code and infrastructure review, then continue, refactor or rebuild specific modules | Software another developer started or left half done |
Included
Security, integrations and ownership on every project
The parts of custom software that decide whether it is still usable in three years.
- Code, cloud accounts, domains and data set up in your company’s name
- NDA signed before you share confidential details
- Role-based access, so each user sees only what they should
- Integration with the tools you already use through their APIs
- Automated backups, monitoring and error tracking from launch day
- Separate staging and production environments
- Written scope and architecture plan before development starts
- Documentation and handover so another team can take over if needed
Pricing
How much does custom software development cost?
Every project is quoted per phase after discovery.
Discovery & prototype
Starting at
₹49,999
Scope, architecture and a clickable prototype, useful before raising funds or committing to a full build.
- Workshops and user flows
- Technical architecture
- Clickable prototype
- Phase-one estimate
MVP / phase one
Starting at
₹1,99,999
A working first version in production.
- Core workflows
- Auth, roles and admin
- Cloud deployment
- 8 to 12 weeks
Dedicated developer
Pricing
Monthly
Hire a developer from our team for continuous development, support and scaling.
- Full-time or part-time
- Planned sprints
- Monitoring and fixes
- Reviewed by Anurag
Included
How to choose a custom software development company in India
Questions worth asking any vendor before you sign, including us.
- Have they built and run software of their own, with real users and real hosting bills?
- Will you get a written scope and architecture plan before a full quote?
- Do you see working software every two weeks, or only at the end?
- Will the code repository and cloud accounts be in your name from day one?
- Who reviews architecture and code quality, and how senior are they?
- What happens after launch: support, monitoring and who fixes bugs?
- How are changes to scope priced, and when are you told?
- Can you speak to the person leading the project, not only a salesperson?
Why us
Why businesses choose us
An in-house team of developers and SEO experts, led by a founder who builds SEO software, with one point of contact for your project.
A full in-house team
10 developers and 8 SEO experts work together, so design, development, deployment and SEO happen under one roof. No outsourcing, no hand-offs between agencies.
Founder-led by an IIT BHU engineer
Anurag Kamboj (Mathematics & Computing, IIT BHU), with 5+ years of experience, leads every project, with a single point of contact from first call to launch.
We build SEO software ourselves
Anurag is CTO of SEORCE, an AI SEO platform, and Jarbug, programmatic SEO for ecommerce. The same search-first standards go into every client project.
VisitEnd to end, so you can focus on growth
100+ clients, 20+ mobile apps and 10+ ecommerce stores delivered, from planning and design to deployment, hosting and support.
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Our work
Work we've done
Website + automation
Fun World Bangalore
Ticketing website, WhatsApp automation and cart recovery for an amusement & water park
Read case studyTop One Percent
8 GMAT question types, built in the admin panel
- 1. Problem Solving
- 2. Data Sufficiency
- 3. Critical Reasoning
- 4. Reading Comprehension
- 5. Multi-Source Reasoning
- 6. Table Analysis
- 7. Graphics Interpretation
- 8. Two-Part Analysis
Custom software · EdTech
Top One Percent
GMAT exam portal with an admin panel for 8 question types
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AI automation · SaaS
SEORCE Feed
An automated news engine that finds trending topics and publishes full articles
Read case studyFAQ
Custom Software Development: frequently asked questions
How much does custom software development cost in India?
A first working version of a web application or SaaS product usually starts at ₹1,99,999. Smaller internal tools can cost less; larger platforms are delivered in phases. You get a fixed quote for each phase after discovery.
How long does custom software development take?
Discovery usually comes first, then a first working version (MVP or phase one) typically takes 8 to 12 weeks. Larger platforms are delivered in further phases, with working software shown every two weeks.
What technology stack do you use?
Usually React or Next.js on the front end, Node.js or Python on the back end, PostgreSQL for data, and AWS for hosting. We choose based on your product and your team, not habit.
Can you integrate custom software with our existing systems?
Usually yes. Most business tools, payment gateways and CRMs offer APIs, and we connect to them so data does not have to be copied by hand. Where a system has no API, we tell you during discovery and suggest the safest workaround.
Do you provide support after the software goes live?
Yes. Every launch includes monitoring, backups and error tracking. After that, you can keep a dedicated developer on a monthly plan or book further development per phase.
Will the software scale as our business grows?
We plan the architecture for your expected growth during discovery, using managed cloud services and a database that handles growing data. We also avoid building for a scale you may never reach, because that costs money now.
Can you take over software another developer started?
Yes. We start with a paid code and infrastructure review, then give you an honest recommendation: continue, refactor the weak parts, or rebuild specific modules.
Will I own the source code?
Yes. Code repositories, cloud accounts, domains and data are set up in your company’s name from the start.
Do you build SaaS products for startups?
Yes. Startups are a good fit because our founder has been through the same steps: validating an MVP, onboarding first customers and scaling infrastructure as usage grows.
Do you sign an NDA?
Yes, happily, before you share any confidential details about your idea or business.
How do you handle changes during the project?
Work is planned in two-week sprints. Changes are added to the backlog and prioritised for the next sprint, and anything that changes the agreed scope is quoted before it is built.
Do you offer a dedicated developer instead of a full project?
Yes. We work as a full agency on fixed-scope projects, and we also provide freelance or dedicated developers from our team on a monthly basis. They join your workflow, and Anurag reviews architecture and code quality.
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Ready to talk about your project?
Call or WhatsApp +91 98772 40866. You'll speak to a senior team member and get a written quote, usually within a day.